Zenzerine

For a repositioning campaign, I worked on making ginger biscuits appealing all year round, moving beyond their traditional association with the winter season. The concept focuses on product personification through packaging design, where the biscuits “wear” season-inspired outfits representing summer, spring, autumn, and winter. This visual strategy preserves the brand’s playful tone while expanding its relevance, communicating versatility and everyday consumption. Irony and simplicity are used as key tools to refresh the product’s perception without altering its core identity.