Innocent Drinks

For an Art Direction project, I developed a poster campaign for innocent drinks focused on reinforcing the brand’s playful, honest tone through simple visual storytelling. The concept used bold composition and minimal copy to highlight everyday, relatable moments, letting the product feel approachable rather than advertised. Visual choices were intentionally light and ironic, aligning with innocent’s voice while keeping the message immediate and readable in a public space. The outcome was a set of posters designed to feel spontaneous, human, and effortlessly on-brand.