Heineken

For an Art Direction exam, I developed a campaign for Heineken centered on the idea of logging off from social media, work, and office routines to reconnect with real-life social moments. The concept positions the bar as a contemporary safe space where digital pressure fades and genuine interactions happen naturally, often around a Heineken. The campaign translates this insight into clear visual and narrative choices, reinforcing the brand’s role as a catalyst for authentic connection rather than passive consumption.