Scaldi

For a Strategic Vision project, I developed a brand focused on self-heating food designed for people on the move called “Scaldì”, with the goal of challenging the low-quality perception often associated with convenience meals. The work included defining the brand’s mission and purpose, identifying key user personas, and translating these insights into a coherent visual identity and logo. The brand positions itself at the intersection of practicality and quality, offering a product that fits fast-paced lifestyles without compromising on taste or care. Strategy and design were developed together to ensure consistency between brand values and user experience.