MAID

For a lettering-focused project, I designed a booklet inspired by a TV series, using color as a primary narrative tool. Different color techniques were explored to reflect shifts in tone, atmosphere, and emotion throughout the content. Alongside this, I developed a custom typeface specifically for the project, designed to visually echo the identity and themes of the series. The result is a cohesive system where lettering, color, and typography work together to strengthen storytelling rather than functioning as isolated elements.